Corporate Team Building Events Aberdeen
This type of event has become an increasingly useful tool both for companies that have employees in various branches as to the networks of cinemas (Photo: Shutterstock)
It's 10 am and the movie is full. People eat popcorn and look closely at the screen. But it is not a big Hollywood premiere. Up front is the image of the Group Chairman and Petrópolis, in the audience, its 3500 employees, spread across 20 cinemas of different cities to meet the new "brand positioning 'of the brewer. And all in real time.
New in the corporate environment, this type of event has become an increasingly useful tool both for companies that have employees in various branches as to the cinema networks, which fill the rooms during peak hours idle. Companies like Sure, Mondelez, Coca-Cola Ticket and have used this method to convey messages to employees, product launch or promote training for sales teams.
The action of Grupo Petrópolis was put in place last year. To present the new advertising campaigns - a result of hiring a new advertising agency - the company changed its audiences for film. In addition to the company executives and the agency, who appeared on the screens was Storani Paul, former commander of BOPE who inspired the character Captain Nascimento. He gave a motivational speech to employees of the brewery. Douglas Costa, director of marketing Grupo Petrópolis, says the cost was approximately three times less than the amount required to hold an event that brings together employees face in a city only. "There was no need to spend on transport, tickets, accommodation. And we also had the benefit of causing the live audience, even if we did not return audio."
The brewery has spent around £ 700, 000. The money covered the cost with the rental of rooms and the generation and transmission of real-time content, Cinelive made by the company that specializes in digital content distribution via satellite. In this case, the executives and the speaker were in fact in one of the theaters where the film structure and transmission was mounted. But in most such events, they go to a studio and from there pass the message. This means that you can add multimedia capabilities, such as slides and charts.
While these actions represent a cost savings for the company, they are a valuable opportunity for the cinema chains. Cinemark has already trained 39 rooms for these meetings. The events, which have earned the name "Cinemeeting" at Cinemark, occur in the morning, during which no sessions.
Using film to do business event is not new. Bettina Boklis, director of marketing for Cinemark, says that long face meetings occur (when the speaker or executive is facing the audience, inside the room). "What we are experiencing now is an evolution of these meetings, which is good both for the company and for the theaters, " she says, compared to today's technology. The network UCI cinemas have a department dedicated to corporate events eight years ago.
The growth of this sector, the company has been 15% per year. With the replacement of projector film to digital, which enables the live broadcasts, it is expected to receive a much more significant event. More than technological revolution also gives the corporate communication. "Before, it took for the information to reach the tip. At screen, while a single message and quickly for the entire sales team, " says João Barreto, director of market trade Mondelez, who has three type events. One has launched new versions of chocolate, gum and cookies. More encounters "live" via the company's screen should occur next year.
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